Why we chose the gyroscope for our logo
Britannica Concise Encyclopedia
A mechanical or optical device used to maintain orientation during motion.
The American Heritage® Science Dictionary
Because of the gyroscope's tendency to remain oriented in one direction, it is used as a stabilizing device in missiles, as well as in the navigation and piloting systems of airplanes, ships, rockets, and other vehicles.
We chose the gyroscope for our logo because it embodies our main tenant – ensuring that our clients are oriented in the right direction for the particular project at hand prior to us providing direction and execution.
For our typical clients, real estate is not their core business. That being the case, we always strive to ensure our clients understand …
- the macro environment they or their project is in
- the dynamic forces that may influence their decisions, and
- how their corporate goals can be enhanced by structuring the appropriate deal
For more information about gyroscopes, see http://en.wikipedia.org/wiki/Gyroscope